Valuing Your Brand: New Standard

Brand value is an increasingly important issue in an economy in which intellectual property underpins the value of many businesses. The UK Intellectual Property Office has initiated a process to arrive at a new standard for the valuation of brands.

For more details, see the UKIPO website.

 

The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.